BlueSkies is a private nonprofit organization and the only NAEYC-accredited childcare center in Oakland. They are committed to providing a high-quality support system to children and their families. They practice and teach an optimal approach to education care of young children based on the disciplines of human development. For this project I was asked to create an identity for their company. I played off with a pinwheel because BlueSkies is about education, science, and childhood youth. I wanted to bring something that was a child's first scientific experiement by seeing how the wind affects the pinwheel while still embracing that innocence and curoisoity that children naturally have. I also chose blue because blue has a calming effect which I thought would tie nicely in the BlueSkies model.