Hokulani Bake Shop is a bakery located on Oahu, Hawaii. Hokulani Bake Shop finds their inspiration through the culture and beauty of Hawaii. Their cookie and cupcake designs represent the Hawaiian lifestyle that include the marine life, nature, culture, and the aloha spirit.
I recreated the exisiting logo which I wanted to match the lively and adorable nature of Hokulani Bake Shop. The current logo and website was conversative, unmemorable, and outdated. I wanted to bring in a fresher, modern approach while still bringing in the conserative nature and perserving all the elements Hokulani embraced. The color palette I ended up using were colors of the sunsets and the tropical fruits you would find growing in the state of Hawaii.